NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Five-star recruit Immanuel Iheanacho is the top prospect in the state of Maryland for the 2026 class. The 345-pound offensive ...

Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players ...

Her directorial vision brings A’ja Wilson’s legacy and Benedict College roots to the forefront of sports storytelling.

Nike Sportswear paid tribute to Deion Sanders’ mother, Connie Knight, with the release of a new Nike Air Max DT '96 collaboration tied to Mother’s Day.

Nike co-founder Phil Knight attends the Texas ... The Ducks suffered an early exit in the College Football Playoffs after losing to eventual-National Champion Ohio State. Pushing deeper into ...

With Tennessee’s apparel deal with Nike about to expire, the Knox News’ Adam Sparks reported the university is considering ...