Don't judge a shoe by its cover. Andrew Reynold's signature New Balance 933 is a performance model, through and through.

New Balance is dipping into its archive to bring back a rarely released sneaker with a devoted cult following. The New ...

Judicious belt-tightening can allow marketing leaders to think creatively and establish new ways of working ... the results can strategically balance brand and demand marketing agendas that will lead ...

The incoming North America chief's turnaround plan will include driver experiences, auto shows, and a campaign to make sure ...

"New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career," ...

Over a quarter (28%) cannot afford personal purchases like new clothing, makeup ... Retailers are dipping into performance marketing, but brand awareness remains the priority While retailers are ...

That’s a key challenge addressed in VML Health’s new “Health Futures” analysis ... “Linked to this trend is the rise of sports marketing to build brand recognition, with athletes ...

Christopher Ward's new flagship, the C12 Loco, pushes the envelope of design and mechanics ✓ How does it fare on the wrist? ✓ ...

A day in the life of Stacey McMurtrie, director of marketing & communications at Marriott Resort Palm Jumeirah. Stacey ...

It was a major victory for the Boston-based brand, which heralded ... But basketball fans can expect a major marketing push by New Balance over the next year. As for Nike, missing out on Flagg ...

per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned sports drink from a category that has continued to get more crowded since the brand’s founding in 2011. The ...