Add WNBA star Cameron Brink to the list of fans of the up-and-coming footwear style colloquially known the "snoafer." While ...

Los Angeles Sparks guard Cameron Brink was spotted carrying a Birkin bag while supporting New Balance at an NBA Paris game.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

The number one ranked college basketball player in the class of ... signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near Flagg's home state ...