Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

Periods including “fish emerge from the ice” in mid-February and “rainbows hide” in late November offer a framework for ...

Struggling to find a unique colour that stands out for your brand or artwork? As we saw in our piece on the best uses of ...

Tucked away in the southwestern corner of Missouri near the tiny town of Mindenmines, this sprawling 3,500-acre preserve of ...

The ribeyes exhibit perfect marbling that melts into the meat as it cooks, creating that buttery texture that steak aficionados chase from restaurant to restaurant. The filet mignon cuts like warm ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

Located at Tel Shiqmona in coastal Israel, the facility turned sea snails into purple dye at an industrial scale ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Things have gotten a little spooky since Emma Chamberlain last shared her Beauty Secrets with Vogue. Now 23 years old, the ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...