You have to be somebody who’s done this for a couple of decades to survive it.” Buxbaum Gordon stands by the bar room's ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

firing laser pulses at researchers' eyes -- to push the eye past "spectral sensitivities" and to "elicit a color beyond the natural human gamut." In this case, respondents described the color as ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

BERKELEY, Calif. (WKRC) - A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser. The researchers behind the study, which was ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...