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Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes ... 4's Today program that olo is "more saturated than any ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

BERKELEY, Calif. (WKRC) - A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser. The researchers behind the study, which was ...

By firing laser pulses directly into their eyes and stimulating highly specific cone cells in the retina, the scientists say they perceived a new color that's not found anywhere in the natural world.

There are an assortment of crazy offseason storylines surrounding your Philadelphia Eagles, and as the NFL Draft approaches, we are here to jump into the eye of the ... to No. 4, to see if Mike ...

eYe Junya Watanabe MAN and Brooks Brothers are continuing their long-standing collaborative effort with a new set of spring and summer-ready garments for SS25. The concise offering includes a ...