From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

The country’s objects and ideas, including matcha and emojis, that have had an outsize influence on the world.

In recent years, the global appetite for Japanese Cat T Shirts has surged as fashion lovers seek apparel that combines ...

How Japan's Cute Culture Became a Global Power Move | Studio Ghibli, Anime & Soft Power Explained The Studio Ghibli ...

Born in the 1980s, Canmake embodies the quintessentially Japanese kawaii aesthetic. Its Cream Cheek blush, barely larger than a coin, is a perfect example of Japan’s genius for miniaturisation.

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...

A Japanese airport has been redesigned to attract international and local tourists in a surprising move. Oita, a city known for it's natural hot springs on the Kyushu island has recently renamed its ...

Have you ever been left speechless by something incredibly cute, like your nephew’s nephew or that cat video you saw on Instagram? Now there’s a word for it: gigil. Gigil (pronounced gee-gil) is part ...