Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming ...

Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...

ITV, Sky and Channel 4 have announced a unification of the TV advertising marketplace. Aiming to attract new brands to the medium, the three companies, working in collaboration with Comcast ...

In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, ...