We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Heineken, and Vera Sidlova, global creative thought leadership director at Kantar, on the consumer-centric storytelling behind for the Cannes award-winning campaign, '150 years of #Whateverken.' ...

Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...