Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...

Heineken, and Vera Sidlova, global creative thought leadership director at Kantar, on the consumer-centric storytelling behind for the Cannes award-winning campaign, '150 years of #Whateverken.' ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The average adult spends five hours and 48 minutes each day looking at their phones. Heineken thinks that’s way too much time and has launched a new campaign encouraging people to put their ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...