Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google plans on adding the Content Credentials standard to Search and its ads system to help identify AI created or edited content.

Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results. This label will be added to the about this image feature,

Google is taking the first step among key players, integrating the C2PA's new 2.1 standard into products like Google Search and eventually Google Ads (the "About This Image" promp

Google will soon roll out a set of features on Google Search that will enable users to identify if an image has been created or modified using artificial intelligence (AI)-based tools. The company today announced that in the coming months,

Google is taking steps to address one of the main concerns in the AI era. The use of manipulated images for malicious purposes has been on the radar of companies for a while now. Now, Google is taking a new step towards transparency in the use of generative AI.