Unlike some lipsticks, it keeps lips hydrated, making it perfect for wearing around the pool or on hot summer days ...

Kanya Pujan is a sacred ritual during Chaitra Navratri, where young girls are worshipped as embodiments of Goddess Durga. Make this celebration special with handmade DIY gifts that add a personal ...

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Like the name suggests, berry girl makeup centers around berry tones being applied over lips, cheeks and nails. It leans in a ...

The term “holy grail” is throne around a lot in the beauty world, often in conjunction with Charlotte Tilbury’s Pillow Talk.

Fenty Beauty’s Gloss Bomb oil is now housed in a keychain-ready case, turning your lip routine into a flex. Kaja’s Jelly ...

The adorable Squishmallow-themed keychain is just as loved as the formula itself — and makes this a perfect on-the-go lip gloss that you can just pop onto your keys. “Texture, scent ...

A new nostalgia-coded lip jelly is making waves thanks to viral makeup tutorials. Fwee’s Glowy Jelly Pot and Keychain Set on ... mainly because of texture. The balm feels lightweight, and ...

SZA launched her own makeup line, Not Beauty, on April 16 with a trio of lip glosses (which she secretly wore during her ...

last year’s emphasis on high-gloss pouts is evolving into a ’90s-inspired return of shiny, shimmery pigment. While nourishing formulas products aren’t going anywhere, clean girl lips are ...

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.