Jeff has contributed at Forbes since 2014. His sixth book "As Loyal As A Dog" will be published in 2025. His first books "Marketing to Millennials" (2013) and "Marketing to Gen Z" (2015) were ...
Background: Regression to the mean (RTM) in blood pressure (BP) is a well-established phenomenon wherein a group of individuals selected for high or low BP values will regress toward mean values over ...
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