Jeff Webb, the founder of Varsity Spirit who helped transform cheerleading into an International Olympic Committee-recognized sport and mentored late right-wing activist Charlie Kirk, has died. He ...

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Charlie Kirk’s ‘mentor’ and father of modern cheerleading dies after falling while playing pickleball: report - Varsity ...

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The former University of Oklahoma cheerleader is credited for turning that activity into a mainstream competition that was ...

Cheerleading pioneer and Charlie Kirk mentor Jeff Webb is dead at 76. He reportedly suffered a serious injury while playing pickleball.

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...