English breakfast cereal is a thing. The cereal has salty, marshmallow versions of all the staples: egg, bacon, sausage, toast, mushroom and tomatoes.

Breakfast cereal could use a lucky charm. US sales of the colorfully packaged morning staple have been in a decades-long decline–a trend back in the spotlight with news that Italian confectioner ...

A random anecdote from the Kentucky men’s basketball team during March Madness has sent a cereal brand’s stock skyrocketing. 3rd-seeded Kentucky punched their ticket to the Sweet 16 on Sunday ...

The cereal will be made with real Oreo cookie wafers, and will be arriving nationwide to stores including Walmart and Target with a price point of $4.99, the company revealed in a news release.

Eating cereal for breakfast may be a habit you want to break, either for yourself or your kids. A recent study finds newer cereals have more sugar, fat and salt.

Many higher fiber cereals — like the Fiber One Original Bran Breakfast Cereal (18 grams per serving) or Nature’s Path Smart Bran (17 grams per serving) — can help you meet that goal.

The whole-grain cereal’s sales soared on Amazon after Kentucky’s story went viral on social media. Weetabix became the best-selling cereal on the site in just one day.