Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

Once the playground of tech-savvy early adopters and premium brands, Connected TV (CTV) in India has now shifted lanes, merging firmly into the mainstream of digital advertising. With over 50 ...

“That is fraud.” Not everyone agrees, though. Real fraud requires intentional deception, said FreeWheel Chief Commercial Officer Soo Jin Oh. Take CTV, she said, where there’s a great deal of ambiguity ...

The new Teads (NASDAQ: OB), the omnichannel outcomes platform for the open internet, today announced a significant milestone for CTV HomeScreen (formerly CTV Native), an immersive way for advertisers ...

Pixalate’s new "CTV Device Market Share" report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, with 38% share of voice (SOV). To compile ...

The Trump administration is opening a national marine monument to commercial fishing, it announced Thursday. The White House issued an executive order that allows for commercial fishing within the ...

REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...

NEW YORK, April 16, 2025 /PRNewswire/ -- Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with AI-native solutions that leading global brands are using to transform connected ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

Japanese operator Tokyo Kisen has taken delivery of the first of two new bespoke crew transfer vessels (CTVs), designed by Incat Crowther, which will be put to service Japan’s growing offshore ...

Connected TV (CTV) continues to dominate the advertising landscape, with ad spend forecast to almost double within a few years. Providing brands with new ways to connect with engaged, responsive ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.