Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) ...

Advertisers are shifting more and more of their advertising dollars from traditional media to various forms of online communications programs. In the early years, this shift primarily involved buying ...

It compared, on a like-for-like basis, the sales and profit impact of five forms of advertising: TV (linear spot and sponsorship), radio, press, online display (excluding video on demand) and outdoor.