Derek Steer is co-founder and CEO of Mode Analytics, a collaborative platform for business intelligence and interactive data science. The usefulness of data has become a well-accepted fact. Today’s ...

Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most ...

Google’s newly launched AI Mode in Search isn’t passing referral data. That means it’s impossible to know how many clicks you got from AI Mode in your analytics tools. Clicks also aren’t appearing in ...