Just when you thought you knew every single shade in the rainbow like the back of your hand—buttery yellow, martini green, ...

What are the 10 most colorful animals? We've done the research! Jump in to read about which are the ultimate colorful animals ...

Butter yellow has been a major color trend this year, and we can expect this shade to remain in our wardrobes as we head into ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

From sumptuous cobalt and indigo to navy and turquoise—and from fantastically patterned jackets to dresses that follow the ...