The company's "Share a Coke" personalized can campaign was credited with adding a new fizz to sales two years ago. How Coke presents its soda is especially important for the company as health ...

The fizzy drink behemoth has relaunched its Share a Coke campaign for a new generation.

The campaign also includes the Share a Coke tour, with more than 500 stops where people can customize a Coca-Cola mini can for themselves and a second can for someone special. The campaign will be ...

The original 'Share A Coke' campaign that put people's names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim ...

In what appears to be a new promotional campaign, the cola giant has unveiled a variety of new designs, inviting drinkers to share a Coke (or Diet Coke) with people like their “Sis,” “Partner,” and ...

s campaign. Share a Coke first launched last summer with cans of Coca-Cola, Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will ...