Imagine a surveillance state powerful enough to incarcerate people for the wrong dreams. In 2025, it doesn’t feel like such a leap.

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

Dr. Stephen Hauser was a young resident at Harvard when he met his first patient with multiple sclerosis, a woman with a thriving professional life who’d been completely wiped out by her condition, ...

In a groundbreaking study, scientists discovered that the brain forms "cold memories" which can later trigger increased ...

New research reveals that the brain stores memories of cold experiences, which can later trigger metabolic responses in anticipation of cold environments.

New multidisciplinary research led by Prof. Tomás Ryan from Trinity College Dublin shows that the brain forms memories of ...

New multidisciplinary research led by Prof. Tomás Ryan from Trinity shows that the brain forms memories of cold experiences and uses them to control our metabolism. This newly published study is the ...

A new study sheds new light on these big questions, illuminating a general principle of neural processing in a mysterious region of the midbrain that is the very origin of our central serotonin (5-HT) ...

The brain remembers ‘cold experiences’ through physical and chemical changes – called engrams – that then tell the body to make more heat. That’s according to new research published ...

Scientists explore research which reveals mind blanking and is associated with distinct changes in brain function.