AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

As agencies push forward, the real differentiator won’t be whether they use AI but how seamlessly they embed it into their ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

The National Institutes of Health (NIH) will begin work on a comprehensive federal database of patient records to study ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Ethical AI has become a powerful tool for enterprises that drives social value, transparency, sustainability, and fairness.

The financial landscape is shifting. The companies that will thrive will be those whose leaders build data-confidence. You ...

Accessory company Fossil Group, which selected Assembly as its global integrated media agency in May 2024, saw an 8% increase ...