AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Paramark raised $6 million from Greylock for its generative AI tool to help marketing teams measure business value and ...

As the 2025 midterm elections approach, the Filipino voter stands at a crossroads—empowered by access to information, yet ...

Retail media stands to benefit from the AI revolution, but there are unique challenges in implementing it in this sector of ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

Some countries have already moved to regulate the use of artificial intelligence in political campaigning. New Zealand should ...

In a fast-moving digital marketplace, understanding consumer behavior quickly and at scale has become a growing priority for brands. Traditional research methods, such as focus groups, surveys and ...

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Publishers benefit from AI-driven yield optimization and increased transparency, ensuring maximum revenue generation “Sifting through campaign data to uncover meaningful insights can take hours ...

Teams will be expected to use AI to find and fix bugs in code that ... Salt Typhoon, whose intrusion campaign had lingered for around two years but was only discovered last spring, accessed ...