Why? Because acknowledging bad behavior would require taking more action to fix it, said Simulmedia CEO Dave Morgan. Yet, on CTV alone, Morgan figures there’s 30% more inventory sold than what’s ...

Around 82 per cent of YouTube smart TV (Connected TV or CTV) viewers in India prefer watching YouTube over linear TV, said Google Ads. The trend is also driving more advertisers towards CTV ...

In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

NEW YORK, April 16, 2025 /PRNewswire/ -- Olyzon, The Agentic CTV Advertising Platform, has launched in the U.S. with AI-native solutions that leading global brands are using to transform connected ...

Running from April 29 to May 1, the CTV Festival is a new three-day virtual summit dedicated to opportunities in AVOD and branded entertainment. You can see the full lineup of speakers here and ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on ...

NEW YORK--(BUSINESS WIRE)--Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced the release of its annual CTV ...

"The View" co-hosts unloaded on President Donald Trump for saying that giving mothers a $5,000 bonus was a "good idea" during the show on Wednesday, claiming the notion was insulting and racially ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning ...

Once the playground of tech-savvy early adopters and premium brands, Connected TV (CTV) in India has now shifted lanes, merging firmly into the mainstream of digital advertising. With over 50 ...

House Speaker Mike Johnson (R-La.) blasted the ABC daytime talk show “The View” as “absurd” after hosts mocked and questioned the Trump administration’s efforts to increase birth rates.