Around 82 per cent of YouTube smart TV (Connected TV or CTV) viewers in India prefer watching YouTube over linear TV, said Google Ads. The trend is also driving more advertisers towards CTV ...

In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking ...

Running from April 29 to May 1, the CTV Festival is a new three-day virtual summit dedicated to opportunities in AVOD and branded entertainment. You can see the full lineup of speakers here and ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on ...

NEW YORK--(BUSINESS WIRE)--Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced the release of its annual CTV ...

"The View" co-hosts unloaded on President Donald Trump for saying that giving mothers a $5,000 bonus was a "good idea" during the show on Wednesday, claiming the notion was insulting and racially ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning ...

House Speaker Mike Johnson (R-La.) blasted the ABC daytime talk show “The View” as “absurd” after hosts mocked and questioned the Trump administration’s efforts to increase birth rates.

We’ll have to see if Joy Behar ever expounds on who she envisions when she talks about people being mean to her on The View, but until then, you can continue to watch the co-hosts at 11 a.m. ET ...

After encouraging friends to "order whatever" at a private party at their own restaurant, the hosts then gave their guests a bill Virginia Chamlee is a Politics Writer at PEOPLE. She has been ...

Teads has announced a major milestone for its immersive advertising solution, CTV HomeScreen, which allows brands to engage audiences on their connected TV home screens. Since launching in 2023 ...

These impressions, in other words, can be packaged into retail media digital place-based (DPB) campaigns. DPB ads are a real grab bag: DOOH, CTV, in-store audio or radio, mobile display or video, even ...