As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations jumping on board–skyrocketing bestsellers, reviving backlist titles and informing reading habits worldwide 1.

Rhythm and News hosts Caitlin Roehmholdt and Abi Mann talk about how BookTok trends have revolutionized reading for a new generation. From Colleen Hoover’s “It Ends with Us” to Sally Rooney’s “Normal ...

But as social media sensations are handed book deals and writers are pushed towards BookTok, it seems that the publishers are also increasingly finding their authors online. More recently ...

Rhythm and News hosts Alison Mitchell and Christina Vo discuss their favorite comfort shows to relax with — ranging from “Abbott Elementary” to “The Great British Bake Off” — and offer the perfect ...

Promise. Whether you're an avid reader or haven't picked up a novel since high school English class, surely you've noticed that BookTok is having a major moment. People are tearing through tomes ...

With a cult following on BookTok and a perpetual spot on USA TODAY's Best-selling Booklist, Henry reigns over contemporary romance. If cover styles are an author’s signature, Henry’s Hancock ...

Fans can object to casting choices. Then there's the media circus and gossip that can follow, most recently seen in actor drama tied to BookTok favorite “It Ends With Us.” "It is so hard ...

In less than 12 months, she has collected almost 3000 followers from across the world using the hashtag #BookTok, which content creators use to make videos about the books they’re reading.