I can't help but feel blue about the latest rumor that Apple's forthcoming iPhone 17 Air will take flight in a subtle, light-hued color called sky blue. Sky blue isn't a new color for Apple. It's the ...

I know, I’m writing about the Apple Watch and a subtle shade of blue while illustrating the piece with a dumb watch with very unsubtle blue face, but bear with me here. A report yesterday ...

“Unless Apple changes course at the last minute,” he writes confidently, “this will be the star of the September 2025 launch event.” Sky blue represents a change of direction for the Pro ...