To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

AI is not a perfect science. Although it's being refined over time, this technology is bound to make mistakes—so there needs ...

U.S. jobless claims reach 242,000 as government downsizing looms. Major companies announce workforce reductions while the ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

On Tuesday, Midtown-based digital health benefits platform Healthee announced it raised a $50 million Series B to advance its ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking about the core pillars you can use when implementing ethical AI practices ...

AppFolio reported solid Q1 2025 results, driven by increased customer value, new customer acquisition, and service adoption.

Mr. Cooper Group Inc. (NASDAQ: COOP) Q1 2025 Earnings Call Transcript April 23, 2025 Mr. Cooper Group Inc. beats earnings ...

Philippe Krakowsky, CEO of Interpublic: "Results in the first quarter were consistent with our expectations. As we previously ...