Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe’s ...

Pete Davidson, who's partnering with AXE on a new campaign, described his scent exclusively to PEOPLE, and also explained the ...

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter ...

When Pete Davidson joined “Saturday Night Live” in 2014, becoming one of the sketch show’s youngest (and most inked) cast ...

To do his part, he partnered with the fragrance brand Axe on a social takeover during which he’ll give live advice to “help young guys build their confidence and master the art of rizz.” ...

While Davidson's fragrance of choice is a popular one among AXE users, he didn't necessarily select the product as a result of word of mouth. Rather, he partook in a self-guided, aromatic ...

With inflation driving perfume prices beyond affordability, consumers were likely to shift toward accessible alternatives that balanced quality and price. This presented an opportunity for Axe. There ...

According to Bonds, the campaign achieved impressive numbers on social media, including 1.3 million TikTok searches for the ...

"Everyone's got, like, a unique fragrance, right ... Though other teenagers might be wearing Axe body spray or Old Spice, Drew wanted to create something more sophisticated.

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?