The benefits of designing logos with a grid system are plentiful. Grids lend a methodical approach to placement, scale, and negative space. Creating an impactful logo is no small feat. The mark must ...

The ASICS logo also nods to Shibori, the ancient Japanese tie-dye technique, adding cultural resonance to the design. To complete the look, the on-court collection is paired with special edition ...

Tonal midsoles and ASICS’ iconic stripes tie the design together. Branding is playfully split: the Story mfg. logo appears on the right tongue, while the ASICS logo stays on the left.