Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

The clean girl aesthetic has been trending all over lately, so I’ve put together some looks that totally fit the vibe! When ...

Actor Alizeh Shah is once again at the centre of a social media storm, but this time, it's not for her outfit or makeup. On Tuesday, Shah posted a thought-provoking note to her Instagram story, ...

Gen Z is reinventing preppy fashion in 2025 with clean lines, tailored basics and effortless, minimalist wardrobe staples. Here, I break down how to pull of the preppy aesthetic, plus plenty of pieces ...