Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Colors do more than decorate flags—they carry deep political meaning across cultures. From red symbolizing revolution or ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

The food industry apparently agrees to remove Blue 1 & 2, Green 3, Red 40 and Yellow 5 & 6 – better than a patchwork of ...

with minerals like hematite or goethite oxidizing and causing the red tint of the Martian dust. Results from a new study published in the journal Nature Communications suggest that ferrihydrite is the ...