PARK CITY, Utah (AP) — With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.

Utah Gov. Spencer Cox has been working “diligently” to keep Sundance Film Festival returning to Park City, Utah, he said at a press conference Thursday. “I believe that Sundance is is an important part of the state of Utah and and has been for such a long time,

Utah's challengers are reportedly offering strong incentives to lure the event out of the Beehive State. Colorado lawmakers, for example, are looking to offer up to $34 million in tax incentives for a festival that sells over 100,000 tickets and brings in more than 10,000 out-of-state visitors, the Durango Herald reported.

I’ve always believed festival is the right word to describe the Sundance experience. The cultural boost the festival brings to ski season is a Sundance hallmark, mirroring the artistic sophistication of our community.

Gov. Spencer Cox and other Utah elected officials welcomed the 2025 Sundance Film Festival Saturday night. They attended a screening of “Train Dreams" directed by Clint Bentley.

Utah Gov. Spencer Cox walked the press line for the Sundance Film Festival premiere of “Train Dreams” at the Rose Wagner Performing Arts Center in Salt Lake City on Saturday night. “It’s going to be an amazing festival, 41 years of Sundance here in Utah,” Cox said. “I think this is going to be the best one ever.”

Governor Spencer Cox Tuesday signed a Memorandum of Understanding with Beta Technologies and 47G to potentially revolutionize travel in the Beehive State.

Sundance is considering three finalists for a new 10-year contract: a dual bid of Park City and Salt Lake City, Boulder, Colorado, and Cincinnati, Ohio. The nonprofit announced in April 2024 it was considering a move, citing financial pressures and a lack of accessibility in Park City.

Utah Gov. Spencer Cox outlines priorities on housing, energy and infrastructure during his 2025 State of the State address.

On Thursday morning, reporters met with Governor Cox for a monthly press conference with PBS Utah. He discussed a variety of topics

Spencer Cox delivered his State of the State address to lawmakers in a pack Utah House chamber Thursday ... At 11 years old, his parents took him to Salt Lake City. He marveled at the electric ...