The Code Red campaign asks fans to “Save the Redheads” in a stunt that’s less about flavor and more about cultural stickiness ...

Andrew Casale, a witness in the US Department of Justice antitrust case that has found Google to have a monopoly in online ...

In what could be one of the most consequential rulings in the history of programmatic advertising, a US federal court has ...

Tom Goodwin joins The Drum as a columnist to explore how AI is changing the game in marketing. His first column, published on ...

The trade body’s quarterly report drops today, showing contracting marketing budgets. We dig into forecasts of the year ahead ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

While six women touched the rim of space in a rocket, the real trailblazers were moving mountains on Earth. Wildstorm PR’s ...

adWMG leverages IFA (identifier for advertisers) and custom ID matching technology to drive and track installs on Xbox and ...

Do anything while you snack, and you risk making a mess. Chris Bellinger of PepsiCo Foods US and Eamonn Dixon of Goodby ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

EssenceMediacom’s CCO, Claudine Collins, is a prominent business interviewer on The Apprentice. She was pleasantly surprised by the advertising channels candidates thought would best grow their brands ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from its look to its message.