It’s the word that keeps popping up in boardrooms, briefs and branded decks. Everyone wants their brand to be part of culture ...

In a world of sterile charging ports and parking-lot purgatory, a coalition of eight automakers wants to bring a bit of Route ...

Therefore, as the crime changes in nature, so must brand strategies to mitigate against it. As ramifications and morality ...

The campaigning network worked with Ogilvy Greece on the project, which features images of forest fires, floods, and polluted coastlines in the style of Studio Ghibli.

The work from ad agency Serviceplan Hamburg shows the car brand’s hydrogen-powered Nexo model set against a poetic visual and verbal backdrop.

Recruited by Christopher Bailey as global lead of music, the marketer joined the fashion house during a period it was not only dominating the fashion world but also shaping culture. His story runs far ...

The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

The jeans brand is in “great health” thanks to last year’s tie-up with the singer, which the CEO says will help if it’s ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

The jeans brand is in “great health” thanks to last year’s tie-up with the singer, which the CEO says will help if it’s ...