He will also work alongside teams at Glance and its parent company InMobi to support broader innovation and market ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

In this article, Sunitha Natarajan of Social Panga reflects on how Gen Z is reshaping agency culture from the inside out, ...

Under the new policy, failure to disclose AI usage could result in disqualification, public naming of violations, or ...

The Creator Brand Fit Index simplifies creator evaluation with 20+ parameters like audience demographics, brand safety, and ...

In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true ...

In an era obsessed with fleeting metrics, a quiet revolution is unfolding on the printed page. Industry leaders explore why ...

According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile emulators and fake app identifiers.

Industry insiders discuss how creators and brands can design for distribution from the start, so good content doesn’t get lost in the wrong format, timing, or platform.

Deep-dive: This piece urges readers, especially during Self-Care Month, to reflect on how brands have co-opted the language ...

The change, not yet implemented, is intended to limit oversized ad formats and maintain a more streamlined user experience.