Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery.

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

A peek inside PubDesk, The Trade Desk's new dashboard that gives sellers detailed info on how buyers value their inventory.

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took ...

When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...