AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s ...

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up.