Booking.com’s Travel Predictions for 2026 found that 25% of travelers* want to take part in life’s “quieter” hobbies on their travels, and 21% said they’d be happy to go on a vacation just to enjoy a ...

Easter falls on Sunday, 5 April this year, and beyond its religious significance is a time where many countries around the ...

Ahead of Easter, Booking.com is inviting travellers to trade crowds for calm seas with the Booking.com Seafood Sail. The ...

While 81% of travelers say they want to stay in a sustainable accommodation in the upcoming year - which is a notable increase from 62% in 2016, when Booking.com first conducted its sustainable travel ...

AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and ...

“In a world where 81% of cardholders expect brands to enhance their travel experiences, we saw an opportunity to raise the bar,” said Ben Harrell, Managing Director, U.S. at Booking.com. “Today’s ...

AMSTERDAM, 15 OCTOBER 2025 - Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into passions that ...

AMSTERDAM 27 JANUARY, 2025 - Booking.com, a global leader in connecting travelers to an unmatched selection of incredible accommodations, activities, and transportation options, including flights, car ...

AMSTERDAM, 27 June 2023 - Booking.com, one of the world’s leading digital travel platforms, has announced its new AI Trip Planner, which will launch in beta to a selection of US travelers in the ...

AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel.

Building on its playful and optimistic creative strategy, the new campaign features a colorful cast of characters - spanning from relatable everyday travelers to beloved cultural icons, The Muppets.

AMSTERDAM, 9 October 2025 - Today, Booking.com has announced the launch of its first customer-facing agentic AI innovations: Smart Messenger and Auto-Reply, designed to make partner-to-guest ...