made its debut at Cadbury World in Bournville, a small village on the southwest side of Birmingham, England on Monday. The unusually large and edible ornament will be displayed in Cadbury World's ...

If you want to get a glimpse of the huge chocolate egg, you’ll have to make a trip all the way to Bournville, on the southwest side of Birmingham, England. That’s where Cadbury World is located.

As the Bournville site prepares to celebrate its ... And who better to do so than with Gerrard Baldwin, Cadbury World's general manager, who has worked at the attraction since it opened its ...

Owners Mondeléz International say Bournville is the home of the business as Cadbury marks 200 years. Christian Concern says the store in Lincolnshire is trying to "erase" the Easter connection.

This case study illustrates how Cadbury Bournville set about the challenge of repositioning its brand in India as 'Not So Sweet', using digital as a key medium. Behaviourial understanding of the ...