Add Yahoo as a preferred source to see more of our stories on Google. Kelly Haley allows 11-year-old daughter, Sophia, to run wild in Sephora so she can express herself. To Kelly Haley’s 11-year-old ...

Add Yahoo as a preferred source to see more of our stories on Google. “Has anyone else noticed that every time you go into Sephora now it’s just all little girls?” she began the video, which has been ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

If you have any tweens in your life and you've been anywhere near the internet the last year, you've probably heard about so-called "Sephora kids." These are middle schoolers, all around 11, mostly ...

That's just some of the audio recorded when CBS News California Investigates Correspondent Julie Watts sent her 5th-grade daughter and some classmates (with parents' permission) undercover shopping ...

Last year, women across social media rebranded their flight from adult sensibilities into a performance of girlhood that was so enthralling, critics called 2023 the “year of the girl.” We went on hot ...

Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen X with a new campaign that combats the current skincare obsession by tweens, who have subsequently ...

California introduced a bill in February that, if passed, would ban minors from purchasing anti-aging beauty products in the state. This is the second time the bill has been introduced, as it did not ...