The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...

NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

Measurement frameworks can shift anecdotal validation to trackable results, offering proof that behavioral healthcare can generate tangible ROI. Despite decades of evidence linking behavioral health ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...