Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

On today’s pod we talk about Ritz-Carlton’s award winning video, Iberostar’s climate concerns, and lessons on AI from startup investors. Good morning from Skift. It’s Friday, June 27. Here’s what you ...

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Hilton is supporting the introduction of its first global brand platform, called “Hilton. For the Stay,” with a new advertising campaign, per a press release. Creative focuses on the benefits of ...

Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the ...

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. The coronavirus pandemic ...

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search ...