Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that marketers must carefully navigate.

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

People who get comfortable using AI now will have a real edge. You don't have to be an expert. But you may save time and do better work if you know what's available and how to use it, Bizz Impact News ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

tangible benefits including reduced operational costs and improved response times in workplace violence situations. But understanding AI’s real value—beyond the marketing hype—is critical to ...

To enjoy the benefits of AI in our lives ... AI search is going to change marketing… are you prepared?AI isn’t going to come in gradually. One day, it’s not here. The next, it is. And this changes ...

Artificial intelligence (AI) is increasingly recognized as bringing new efficiencies to the workplace, including the employee benefits industry ... Hyper-personalized marketing To address ...

When it comes to evaluating the costs and benefits of investment managers’ use of AI, some tech leaders assert that AI’s capacity to accelerate climate solutions could outweigh its current ...