Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a ...

AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

ALEXANDRIA, Va. (AP) — Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another attack by the U.S. Department of Justice alleging ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, ...

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...