Wendy's is joining the value wars – but there's a catch
That said, Wendy’s has done relatively well in 2024, emerging as a standout. In August 2024, the company’s $3 breakfast bundle was so successful that CEO Kirk Tanner said the chain would extend the offer beyond 2025. In November 2024, Wendy’s credited AI with helping drive the the success of its $1 Frosty promotion.