AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Articles written by Luz Corona ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.