The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Georgia locks in new NIL partnership that will further help Kirby Smart build his football dynasty and more originally ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

The Razorbacks have secured a top-20 national finish in the Learfield Directors’ Cup Standings in a program record ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Learfield Directors' Cup honors institutions maintaining a broad-based program and achieving success in their NCAA sports ...

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

The Tennessee football program finished the 2024 season with a 10-3 record and reached the College Football Playoff for the ...