Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

KFC's new Fried Pickles take "golden-fried dill pickle slices that are the perfect crispy bite" and pair them with the brand’s signature "Comeback Sauce" or ranch. They'll be on the menu alongside fan-favorite $7 Fill Ups at participating locations for a limited time, while supplies last.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The company will leverage the financial strength of U.S. investment firm Carlyle Group, which bought KFC Japan last year. The food chain plans to open a spree of outlets in the three major urban areas of Tokyo, Osaka and Nagoya, places where it previously had a weak presence.

Lal is the former president of Yum Brands, where he held leadership positions at both KFC and Pizza Hut, including president and chief operating officer.

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning into its origin story. KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.