The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...
The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.
Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.
Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign ...
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Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...
Indriya, the jewellery brand from Aditya Birla Group, launches its first-ever bridal collection with exquisite designs in ...
The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...
Created by Ogilvy India, the film reinforces the brand’s positioning around the endless love that a woman has for her jewellery ...
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